2019 Speaker

Judd Hoekstra is a leadership and human performance expert, sales executive with The Ken Blanchard Companies, bestselling author and speaker. His areas of expertise include performing under pressure, leadership, coaching, reframing, and leading people and organizations through change

Crunch Time, Judd’s most recent book coauthored with professional baseball pitching coach Rick Peterson, reveals the secrets of how to be your best under pressure.

Along with leadership guru Dr. Ken Blanchard, Judd is a coauthor of the bestselling Leading at a Higher Level as well as Who Killed Change?. He has also developed multiple leadership training programs and tools for The Ken Blanchard Companies, a premier leadership training and coaching company. Judd received Blanchard’s prestigious Founders’ Award faster than anyone in the 37-year history of the company. The award recognizes Judd for his outstanding contribution to Blanchard’s intellectual property.

In addition to developing leadership programs, writing and speaking, Judd serves as Vice President at The Ken Blanchard Companies. In this role, he serves on a sales leadership team responsible for developing sales strategies with accountability for creating customer devotion, enhancing Blanchard’s purpose-driven, high-performance culture, as well as top-line revenue growth and bottom-line profitability. He is also responsible for leading a team of sales consultants to achieve individual and team performance targets. This role gives Judd the opportunity to use the methods he shares within his books.

Judd earned his bachelor’s in business management and marketing from Cornell University, where he played hockey and baseball. He also graduated from the Advanced Business Management Program at Kellogg School of Management. Judd and his wife, Sherry, live in the Chicago area and are the proud parents of Julia and Cole.